Activision might soon put up Call of Duty esports franchises up for sale, mimicking Overwatch League.
The Overwatch League has been quite a success, there’s no denying that. They introduced the franchising system in esports, where Overwatch teams were auctioned off to various organization. Following up on that success, Activision Blizzard might be giving Call of Duty esports franchises a chance.
As reported by Dot Esports, the annual report of Activision Blizzard plans to launch “team sales” for Call of Duty, and “expand” them for Overwatch. The report said:
“Our expertise launching and growing Overwatch League will allow us to launch additional professional esports initiatives. Later this year we intend to expand the number of Overwatch teams and launch team sales for Call of Duty professional league. Over time we believe our esports initiatives could rival traditional sports for audience interest, advertisers, sponsors, ticket sales and merchandise sales (both virtual and physical).”
“Team sales” could mean that just like they sold teams, or franchises for Overwatch League, they may sell the Call of Duty teams in the same way. But this is not the first time that there have been speculations regarding the franchise system coming to Call of Duty. Richard Lewis reported Last July that Activision Blizzard was interested in creating a league for Call of Duty similar to the Overwatch League. He said:
“Activision Blizzard have openly communicated to these brands their intention to run a similar league for their Call of Duty series. While still in the very early stages of planning, the launch date could be as soon as six months after the Overwatch League becomes active. However, brands have been told that just because they control a territory for Overwatch does not guarantee them the same territory for a Call of Duty team should they choose to acquire one.”
Like he said, it has been around six months now since the Overwatch League was launched. We will keep you updated once we have more information.