Solo has become the brand ambassador for Gillette after Ramzes was picked up for Head & Shoulders.
Looks like the allure of esports is hard to resist. Mainstream brands are finally seeing the importance of esports, and it can be seen from the fact that Virtus.Pro’s captain and position five support, Solo, is the new face of Gillette. He has joined the likes of Neymar Junior, Roger Federer, Alexander Ovechkin in representing the brand.
— Virtus.pro (@virtuspro) October 2, 2018
Speaking about the new partnership, Solo commented:
“Every man dreams of becoming the face of such an iconic brand as Gillette. I have succeeded only thanks to the trust from the company’s side. Life has tested my limits many times, and I know from experience that this battle has nothing to be trifled with, including the way one looks”.
A representative from Gillette Russia also commented:
“The partnership with Solo is the most exciting and crucial event for Gillette in Russia. We want to emphasise the highs and lows, temporary obstacles and life lessons in every men’s life with our ad campaign featuring Solo.”
Just a few weeks ago, we saw Ramzes in a commercial for Head & Shoulders, with his silky smooth hair. It should be noted that Gillette and Head & Shoulders are both owned by Procter and Gamble. Since Solo and Ramzes now have their own commercials, we might see rest of Virtus.Pro being picked up as brand ambassadors for other products as well.
These advertisements not only give a huge push to Virtus.Pro and their players, but to the esports community as well, in Russia and throughout the world. This opens up a new window for esports athletes to earn. With a big company like Procter and Gamble using esports to target the young audience, we might soon see other mainstream companies stepping into esports as well.